FOR IMMEDIATE RELEASE

JUNE 24, 2002


For more information contact:

Doug Rice at 585. 256.3336


ARTWALK announces open call for performances for Dances on the Avenue II

Rochester, NY - ARTWalk is please to announce an invitation to performers to submit entries to be performed at Dances on the Avenue II, on September 22, 2002. To celebrate its Grand Opening, ARTWalk is presenting unique outdoor performances inviting the dance community to exhibit its work. These performances are specifically designed for ARTWalk and showcase the creativity and artistry of the dancers.

All forms of creative movement expression are encouraged, including but not limited to contemporary, ethnic, ballet, tap, or non-traditional dance such as cycling, rock climbing, rollerblading, repelling, etc. Residents of Monroe, Wayne, Livingston, Ontario, Wyoming, Genesee, Yates and Orleans counties are invited to enter.

Proposed performance pieces must be 10-minutes long and capable of being performed outdoors, and will be judged on the following criteria: creativity, artistic merit, feasibility of performance, flexibility with regard to weather, appropriateness to the ARTWalk environment and its mission. The selected proposals to be performed will be announced on August 5, 2002.

A public informational meeting will be held this Wenesday, July 17 at 7 pm at Writers and Books, 740 University Avenue.

Last year’s Dances on the Avenue celebration drew over seven hundred people to University Avenue, to celebrate ARTWalk’s ground breaking. The event featured ten dance companies and dancing docents that performed interactive dances involving the audience members. This year’s event aims to draw an even bigger crowd, and will feature – in addition to the dances—other art components, such as writing, poetry, mosaic. “This is an opportunity for everyone to come learn what ARTWalk is about and to meet some of the people involved,” says Doug Rice, Executive Director of ARTWalk.

Applications for Dances on the Avenue can be obtained by visiting ARTWalk’s website, at www.rochesterartwalk.org, at the South East Area Coalition office (990 South Clinton Ave., Rochester), or at the Arts and Cultural Council for Greater Rochester on North Goodman Street. Entries must be received by 4pm on August 1.

ARTWalk is an interactive urban outdoor museum that runs along University Avenue in the Neighborhood of the Arts. ARTWalk’s mission is to foster, create and maintain a designates distinctive public walkway connecting art destinations and cultural centers in the neighborhood, in order to provide an environment that encourages increased exposure to a variety of artistic experiences.

ARTWalk now operates as an independent non-profit museum, which acquires and maintains art and holds community-wide events. So far, the museum has acquired 8 artist-designed benches and twelve sidewalk imprints, all through an open call process. ARTWalk also held an open call for sculptures, sponsored by the America Society of Civil Engineers, to celebrate the society’s 150th anniversary. Additionally, ARTWalk’s Lightpole Artistic Mosaic Project drew over 200 people to help artistically enhance the light poles along the avenue with tile and glass mosaics. ARTWalk has held many successful events including last fall’s Dances on the Avenue. Next up is the Grand Opening of ARTWalk, on Sunday, September 22, 2002. All ARTWalk events are open to the public.