November 27, 2001

Contact: Jennifer Hutchins, 473 4791
www.rochesterartwalk.com

Media Conference Sunday, December 2

ARTWalk unveils sidewalk imprint test and announces “First Steps” campaign

Rochester, NY - The City of Rochester and ARTWalk invite members of the media to the University Avenue entrance to the George Eastman House (opposite Elton Street) on Sunday, December 2, at 10:30 a.m., to see the results of a test pour of the 12 ARTWalk sidewalk imprints. Media members will have the opportunity to speak with some of the Rochester residents who created the designs as well as ARTWalk organizers.

Outside the University Avenue Eastman House entrance will be a test section of the wide decorative sidewalk with twelve imprints stamped within the braided border. It is an example of how the imprints will look when the sidewalk along University Avenue is installed between the Eastman House and Atlantic Avenue. In the test pour, the prints will appear side by side, though they will be ten feet apart on the actual sidewalk. ARTWalk will also announce its “First Steps” fundraising campaign that will support upcoming initiatives for the urban interactive outdoor museum.

This past spring, a jury of residents and artists selected the imprint designs through an open call to all residents in the Greater Rochester Area. The call elicited 180 entries. The artists who created the designs represent a wide spectrum of people in the community, from a nine-year-old boy to a high-school teacher and a professional engraver. The project was sponsored by ARTWalk and the South East Area Coalition.

ARTWalk is Rochester’s first urban interactive outdoor museum. Its mission includes combining community participation in the arts with world-class artwork displays. The pathway on University Avenue leads pedestrians to cultural institutions and other destinations in the Neighborhood of the Arts. Eventually everything on ARTWalk will be touched by the arts, from sculpture, benches, and light poles to map kiosks and sidewalk imprints. The city has planned the sidewalk installation for next year. In the meantime, ARTWalk continues to hold open calls for artwork and performances and events that bring together the community to celebrate the arts. For more information, contact 234-6670 or go to www.rochesterartwalk.org


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